John Cleese joins the digital art market frenzy — with a wink.

The comic John Cleese is promoting a digital sketch that comes with a nonfungible token, or NFT, to authenticate its authorship through blockchain know-how. It’s a joke, type of.

Evoking a traditional con, the sale of the Brooklyn Bridge, the Monty Python actor is auctioning a picture of the bridge by “The Unnamed Artist John Cleese,” with bidding working by means of April Fools’ Day. “I don’t make the jokes,” Mr. Cleese told the DealBook newsletter. “I simply level them out.”

The venture highlights the hyper-commodification of artwork in a frenzied market. Christie’s lately held its first NFT public sale, promoting the work of an artist known as Beeple for $69,346,250. That’s how a lot Mr. Cleese is asking for the sketch (plus 50 cents) if a bidder needs to “purchase it now.” He’ll cut up the proceeds evenly along with his companions: a comedy author, an animator and a regulation professor doubling as crypto marketing consultant.

The very best bid for Mr. Cleese’s work is now about $36,000. “I feel it’s very humorous,” Mr. Cleese stated. “On the similar time, we would make some cash.”

“Some issues are price declaring, and a few should not,” Mr. Cleese stated. The Beeple sale was notable as a result of it revealed a “mad world,” he added, with folks disconnected from significant emotional experiences, like seeing a portray at a gallery. But the 81-year-old additionally conceded that somebody youthful, for whom the road between the bodily and digital worlds is extra blurred, might have emotions about an NFT.

The artwork world can’t afford to dismiss NFTs, Mr. Cleese stated. Nor can he. By mocking the craze, he’s now implicated within the factor he finds absurd — simply how he’s made a residing as a comic.

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