McDonald’s Joins the Fierce Fight for Chicken Sandwich Supremacy


After the fillet, the main focus turned to the bun. Fifteen to twenty kinds of buns and rolls had been thought of. Extra sandwiches had been made and taste-tested. “It was tons of buns,” Mr. Hyperlink stated.

Finally, McDonald’s determined, for the primary time, to make use of a potato roll for one among its sandwiches. The roll is toasted with a creamy butter, allotted via new heaters which are being put in within the eating places.

“It’s candy and buttery, a very nice complement to the savory of the hen,” stated Linda VanGosen, the pinnacle of U.S. menu technique at McDonald’s.

Final, however not least, got here the 2 pickles. “I discovered loads about pickles,” Mr. Hyperlink stated with fun, explaining that the crinkle-cut pickle McDonald’s makes use of means extra crunch and extra pickle taste on the sandwich.

As an alternative of the cardboard bins that McDonald’s makes use of for many of its sandwiches, the unique Crispy Rooster sandwich and the spicy model shall be served in a foil bag.

By late 2019, the brand new hen sandwich was being examined in eating places in Houston and Knoxville, Tenn. After profitable take a look at runs, plans had been set to launch the sandwiches final summer time. However these plans had been sidelined because the coronavirus pandemic swept throughout the nation and franchise homeowners had been centered on protecting their doorways open and workers protected.

“Our consideration wanted to be on serving our prospects,” Ms. VanGosen stated. “It was simply not the fitting time to launch.”

Mr. Hyperlink stated the sandwich can be well worth the wait.

“I’m fairly enthusiastic about hen. Being from the South, I eat plenty of hen,” he stated. “I needed a sandwich that, after I ate that sandwich, I needed to take one other chew.”



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