Within the clearest signal but that theaters are softening their stance towards Netflix, Cinemark, the nation’s third-largest chain, introduced on Tuesday that it will present the streaming service’s upcoming zombie flick, “Military of the Useless” from director Zack Snyder, in additional than 250 of its theaters on Might 14, every week earlier than the movie will turn into accessible on-line.
The film may even open in a smattering of regional chains like Harkins Theatres, Landmark Theatres and Alamo Drafthouse, bringing its complete theater depend to about 600 — the biggest theatrical launch but for a Netflix movie.
Final yr, when the pandemic was raging and the vast majority of theater chains have been closed, Netflix and Cinemark examined the discharge technique in a handful of theaters with three Netflix movies: “Ma Rainey’s Black Backside,” “Midnight Sky” and “The Christmas Chronicles 2.” The outcomes have been encouraging sufficient for them to attempt a wider launch at a time when the vast majority of the nation’s theaters have reopened.
“Zack Snyder followers will love seeing the motion in an immersive, cinematic setting with larger-than-life sight and sound expertise,” Justin McDaniel, Cinemark’s senior vice chairman of worldwide content material technique, stated in a press release.
“We’re thrilled to supply customers the chance to look at this extremely anticipated movie in theaters and on Netflix,” Netflix’s head of distribution, Spencer Klein, stated in a press release.
“Military of the Useless” stars Dave Bautista (“Guardians of the Galaxy”) and facilities on a gaggle of mercenaries who journey to Las Vegas to drag off a on line casino heist in the midst of a zombie apocalypse.
Whereas neither firm would say whether or not this was half of a bigger settlement involving extra movies, the 2 did say they “anticipate there shall be extra to return.”
The pandemic pressured theaters and studios to re-evaluate how films are distributed in theaters and on streaming platforms. Historically, theaters pushed for an unique 72-day window between when a movie was launched and when it might turn into accessible for at-home viewing, whether or not by means of streaming or video-on-demand providers. However so many films debuted within the residence due to the pandemic, and audiences have turn into used to having that choice, forcing Hollywood to regulate to a brand new actuality.