Pandora, the world’s biggest jeweler by volume, mentioned on Tuesday that it’ll no longer use mined diamonds for any new designs, and is switching to man-made stones produced in laboratories as an alternative.
The Copenhagen-based firm mentioned it will launch its first assortment to make use of artificial stones in Britain this yr earlier than turning to different markets in 2022. The vary of rings, bangles and earrings will function stones from 0.15 to 1 carat in dimension. Pandora’s chief govt, Alexander Lacik, mentioned in a press release Tuesday that diamonds needs to be inexpensive in addition to sustainable.
Lab-grown diamonds are physically, chemically and optically identical to mined diamonds, and proponents say that their manufacturing ends in much less environmental injury than conventional mining practices, and likewise doesn’t have the identical associations with human rights abuses. Costs of synthetic diamonds have fallen over the previous two years after the miner De Beers started offering synthetic stones in 2018, and they’re now as much as 10 instances cheaper than mined diamonds, based on a report by Bain & Firm.
Whereas mined diamonds went into about 50,000 Pandora items of jewellery out of a complete of 85 million gadgets made final yr, that means the shift required throughout the firm provide chain will likely be negligible, the announcement by Pandora is the most recent by a significant trade participant trying to handle rising moral issues held by shoppers concerning the jewellery enterprise. The jeweler has already mentioned it can solely use recycled gold and silver starting 2025.